Self service

Features

• Drag and drop editor

  No HTML required. Create your own designs from scratch or make drastic edits without the need to code. Very simple to design and customize your own email templates with no design skills. Simply grab one of the many predesigned templates that are also optimized for mobile.

• Data segmentation

  Segmentation is used to deliver more relevant email marketing to contacts based on their engagement, geographic location, interests, purchase history, and much more. The more relevant your email communication is, the more likely your audience will continue to engage with it. Segment data with ease using our platforms. You’ll actually enjoy doing it, one you start seeing what is possible.

• Triggered campaigns

  A trigger email is an automatic reaction to someone’s particular action or behavioral pattern. Triggered campaigns are more relevant, drive efficiency and generate more revenue. You basically have a robot working for you 24/7, to deliver timely content leaving you free to complete other tasks.

• Automation

  Keen to start automating your emails? Email automation (also referred to as work flows or funnels), enable marketers to tailor their email communications to recipients. Resulting in an improved user experience and higher levels of engagement. These emails are drip-fed into the inbox through automations that trigger based on a recipient’s action. Email automation is very efficient and effective strategy for nurturing leads and driving sales from not only potential customers, but existing ones too.

• Dynamic content

  Rather than campaigns being set in stone when you hit send, emails can have live content that adapts to when, where, and how recipients open and view the message. Create truly personal emails based on data you hold such as demographic, purchase history, engagement history etc. The dynamic sections will create the personal content, tailored to each recipient.

• Reporting

  Detailed campaign reports measure the success of your campaigns using standard metrics such as bounces, opens and clicks. A heatmap shows the areas that recipients found most interesting. Email marketing is all about testing, evolving and constantly working on your strategy. This can only be done successfully by having access to real-time, in-depth reporting features. Drill-down, view as lists, open visually stimulating charts and graphs, or download anything from a clicks report to a campaign summary.

• Integration

  Connecting your email marketing and CRM enables you to better understand your customer relationships. We provide out of the box integrations as well as an extensive API for a custom integration.

• Surveys and forms tool

  Create landing pages and forms that stand out, with ease, using drag and drop functionality). Increase customer acquisitions using popups, collect registrations, get to know your customers better, gather customer feedback and more. All forms and pages can pre-populate from an email and confirmation emails can be sent on completion.