Coventry University
Coventry University is a forward-looking, modern university that provides high quality education with a focus on applied research. They were recently awarded a ‘Gold’ rating in the Teaching Excellence Framework.
Working with the central Recruitment and Admissions departments, we help them use email to promote the university and communicate with its students. Their emails not only need to inform and educate, but also attract and impress a young audience who have crowded in-boxes. We have worked with them to create eye-catching emails with dynamic content that serves up relevant messages to their audience.
The emails they send provide updates on applications, promote open days and deliver general university news. We help them to use email to communicate with prospective students, first years, postgraduates and partners.
Our work included:
- Email campaign strategy
- Responsive design
- Email design
- Campaign management
- Data segmentation
- Real time dynamic content
- Split testing